PRL 214 is a public relations course at the S.I. Newhouse School of Public Communication at Syracuse University. This course is an introduction to the strategic writing process, strategic storytelling, media relations, and pitching techniques. As well as understanding audiences, professional writing skills using AP style, teamwork, planning and presentation skills.

The following information is not intended to be factual but is part of a class writing assignment from January 2024 through April 2024 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately. ​

NEWS RELEASE

Sample news release discussing the new hire for Chief Diversity, Equity and Inclusion Officer for L'Oréal. 



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AUDIENCE PERSONA

One-page analysis of the audience persona which outlines the details of an ideal individual who would work for L'Oréal's Diversity, Equity & Inclusion initiatives. 

FACT SHEET

Two-page fact sheet on L'Oréal Naming Liliahn Majeed as Chief Diversity, Equity & Inclusion Officer, North America based on a news release issued by L'Oréal.

DIVERSITY PRESENTATION POWERPOINT

Presentation on Diversity, Equity & Inclusion (DE&I) for L'Oréal.

PITCH LETTER

Sample e-mail pitch to a journalist about a new L'Oréal initiative.

ceo fundraising appeal 

A fundraising appeal letter from the CEO of L'Oréal supporting a philanthropic effort that L'Oréal will be engaged in to benefit Dress for Success.

TALKING POINTS & Q&A
​FOR MEDIA BRIEFING

Talking points for a 20 minute media briefing.

OP-ED

An op-ed piece on how confidence paves the path to success.