RARE BEAUTY CASE STUDY

part 1: Organization selection
​and background

An overview of Rare Beauty, including its mission, key products/services and target audience.

part 2: identifying publics and stakeholders

An identification of the key publics and stakeholders Rare Beauty engages with.

​part 3: Content types and channels

A description of three content types used by Rare Beauty, such as an Instagram post, YouTube video and website page. An explanation of the communication channels used to distribute this content, including social media platforms, email, or websites, and a discussion of how these choices align with Rare Beauty's key publics and stakeholders.

part 4: content optimization strategies

An analysis of Rare Beauty's content optimization strategies, including SEO practices, social media algorithm adaptation and audience engagement techniques with examples of optimized content and discussion of how these tactics support audience engagement and PR goals.


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part 5: Crisis communication and ethical considerations

An analysis of how the organization manages crisis communication, focusing on Rare Beauty's crisis that received public backlash. An evaluation of the effectiveness of Rare Beauty's crisis communication plan and discussion of ethical challenges, including transparency, honesty and social responsibility. An analysis addressing Rare Beauty's response, ethical implications and areas for improvement.

part 6: Measuring impact and success

An analysis identifying publicly available KPIs or metrics that reflect Rare Beauty's PR success, such as social media engagement, earned media, or website traffic and hypothesize how the organization may track success based on industry standards or public-facing activities. A reflection of PR, content optimization success and a proposal for changes or improvements to better measure or achieve PR goals.

part 7: final case study compilation

A compilation of all parts of my case study into an extensive analysis of Rare Beauty including organization selection and background, identifying publics and stakeholders, content types and channels, content optimization strategies, crisis communication and ethical considerations and measuring impact and success.


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final case study presentation

A compilation of all parts of my case study on Rare Beauty into a final presentation, highlighting key takeaways, the most important lessons learned along with recommendations for improvement from the organization’s communication strategy.


blog on the power of social media in beauty pr 

introduction to social media in beauty pr 

An introduction to the power of social media in beauty public relations, an explanation of why it matters in the context of PR and setting the stage for the upcoming blog series.

influencer dominance in the beauty industry: challenges and opportunities

A discussion of the key challenges and opportunities within influencer dominance in the beauty industry and how PR professionals can navigate them.

case study or real-world example

An analysis of a real-world example related to social media in beauty public relations. We will dive into a successful Rare Beauty PR campaign where we can see what was done effectively a failure that offers lessons.

future trends and predictions in beauty pr and social media strategy

Forward looking insights on how social media will evolve in the beauty public relations industry. A highlight of trends, technologies or new approaches that will influence the future of beauty public relations and social media strategy.

reflection and call to action

A reflection on the importance of social media in the beauty public relations profession inspiring my audience to take action. A summary of key points from my previous posts offering a strong and motivation call to action.